Wella Color Charm Permanent Liquid Hair Color – 4R/356 Cinnamon Brown

Wella Colour Charm Permanent Haircolor gives vibrant, long lasting and fade resistant results. While offering a beautiful shine, this product also conditions it to make sure the color pigments penetrate the hair. Its gentle floral scent transform this process into a more pleasurable experience.

• Permanent hair color.
• Infuses the hair with vibrant color molecules.
• Intense color and added shine.
• Long-lasting, true to tone color.
• Provides moisture.
• Offers excellent gray coverage.
• Works on even the most resistant hair.
• Gentle floral fragrance.

How To Use

• 1:2 Mixing Ratio – mix together 1 part Wella Colour Charm Haircolor to 2 parts Wella Colour Charm Developer.
• Lightening on first time color-treated hair :
• Apply color to lengths and ends, starting 1-inch away from the scalp.
• Let sit for 15 minutes.
• Apply the rest of the mixture to untreated hair at the scalp area.
• Develop for an additional 15-30 minutes or until color is even.

For darker than natural shade on first time color-treated hair:

• Apply color from scalp to ends.
• Gently comb the hair using a wide-tooth comb.
• Develop 30 minutes check, then process up to an additional 15 minutes if additional coverage is needed.

For re-growth application :

• Apply color to re-growth area.
• Develop 30-45 minutes depending on gray coverage.

For achieving optimum coverage on gray hair:

1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.

2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.

3. Mix with 20 Volume Well Colour Charm Developer

4. Apply generously starting at the area with highest percentage of gray or most resistant.

5. Process for 30 minute, extend to 45 minutes if needed.

6. For better coverage on hair that is more than 50% gray, use a fashion shade from the Red Family and mix with equal parts of Wella Colour Charm Natural or Gold shade at the same level.